Startups and small businesses face an uphill struggle when they’re trying to compete. Because they’re not well known, when they get a visitor to their site, they need to do all they can to get them to stick around and check out their product or service. Larger businesses can easily afford a higher bounce rate, but for startups – first impressions count.
This means that it’s not just enough to have a great product – you need a great homepage to get people to check it out. It needs to show off the product well, succinctly and beautifully. Think about how Apple show off their new products on their site. That’s the level of detail, care and attention that needs to go into a startup’s homepage too.
When you’re designing a homepage for a small business or startup’s product, every part of it should entice the visitor to keep reading or to take a particular action, such as signing up or trying the demo. The headline should be succinct, be straight to the point and potentially be a bit of a teaser to encourage the visitor to read further. The copy should be compelling, use short sentences and be straight to the point – but descriptive. The imagery and visuals should be aesthetically pleasing, should (where possible) show off the product and the typography should be thoughtfully crafted so that it’s easy to read, and follows a natural flow.
We’ve brought together a collection of creative, interesting and thoughtfully designed homepages that all do a great job of encouraging the visitor to stay and check out the product. We hope you find the collection a source of inspiration for your next design project.
Have you found any beautifully designed, creative and inspiring homepage designs? We’d love to hear about them in the comments.