Before you start to correct high bounce rates and tweak your design, you need to first start clearly defining what bounce rate means. A bounce rate indicates the percentage of visitors who click off before following any other links or progress further into the site. Users reach a landing page and either find what they were looking for or are not sufficiently encouraged to explore the site further. Bounce rates are one of the most talked about statistics on Google Analytics, but before you start diving into Analytics, make sure you refresh your skills by taking a look through this simple Analytics guide.
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