There’s one little secret that every print designer needs to know about postcards: with the right design, they’re arguably the most effective form of print marketing for a business.
A marketing postcard is a low-cost sales material that packs a powerful punch in spite of its simplicity. Since it can be read at a glance and there isn’t any envelope to open to begin with, a postcard enjoys a higher read rate compared to most direct mail pieces. View Source
Sending postcards is a traditional gesture of keeping in touch with friends and family members that never fails to warm the heart. In spite of the emergence of social media and smartphone technology, many people still find it cool to send and receive postcards from time to time. View Source
Postcards are still an excellent tool for marketing, but it’s tough to stand out from the junk mail. A glossy finish, bold or bright colors, and an appealing design are all ways to add interest; but have you ever thought to change the shape of your postcards?View Source
Sending postcards to friends and relatives is a great way to stay in touch with them. If you are planning to send one, you might as well send something that will make an impression – like a photography postcard. View Source