All the same, it should effectively communicate a particular message to a particular audience. But is designing such a logo by yourself an easy task Most likely, not! Fortunately, here are 4 tips for creating a logo for your company. 

1. Come up with something that best represents your brand

One of the most important things to consider when creating your company logo is what your company stands for. In this case, you’ll want to consider what it does, the problems it solves, and the various ways it makes the lives of its potential or existing customers easier. Additionally, these have to be things that set you apart from the rest. in other words, your logo has to be ownable from the word go. 

2. Take advantage of shapes, color, and symmetry 

Science has it, that visual signs, illustrations, and representations are better perceived by the human brain than other content such as audio and text. In other words, you’ll want to make the best use of color, images, shapes, and symmetry when creating your company logo. Something such as a black panda, a blue triangle, or a red circle could set you apart from all of your competition in the industry. You’ll want to come up with a shape, theme, and color scheme that best represents your brand, and that which your target audience can only associate with nothing other than your brand, products, or services.

3. Pass a message across

Some may consider it a bit traditional, but Text is not going down anytime soon as far as marketing is concerned. This is because, since time immemorial, logos have the best effect in marketing when accompanied by compelling words or slogans. Even with the best company logo, you will want to use words to influence customers to take action while still passing a particular message across.

4. Work with the experts

It goes without saying, that you may need to work with an experienced professional to create a company logo that will have all it takes to introduce the wow factor. The good thing is that there are many expert graphic design companies that you can approach to create a professional company logo for you.

In sum, your company logo speaks a lot about your reliability, services, and core values. And if it doesn’t, then it probably isn’t a good company logo. With the above few tips, creating one shouldn’t cost you an arm and a leg.

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Most customers are determined to find out if product companies care about their reputation enough to offer well maintained products in consistent style. Photographs must be of high quality and present additional features. Here are four ways packshot photography by Kalory can impact ecommerce:

Top 4 Benefits of Photography in Ecommerce

1. Makes it Easy to Remember a Brand/Product

Research shows that compelling content with images often gets more consumer views than those without images. Just as visual learners, we remember content better if accompanied with images.

A study was conducted and it involved respondents reading content without any images. Three days later, the study found that the respondents could remember only 10% of the information they read.

A similar study was conducted but this time with content containing pictures. It was found that more than 60% of the information read could be remembered up to three days later.

What you remember becomes more familiar, a key factor in enabling customers choose a product brand over another.

2. Builds Consumer Trust

Decisions related to purchase are often based on consumer trust. The fact that consumers are able to trust their friends� opinions is reassuring. Research has shown that most consumers trust word-of-mouth more than media advertisements.

Most customers believe it is an indication of products being high quality. Fans take brand personality seriously, the same way you trust what your friends say instead of a salesman.

People like to see real people they know convincing them about products they�ve interacted with and used. For instance, many people shop for clothes only after seeing real consumers wearing them.

3. Effectively Advertises Products

Product images mean a lot to your business. The trust between the consumer and the company grows and strengthens due to heightened perception of risk. Customers get to buy products only after seeing what�s on offer, leading to increased sales.

4. Photographs Can be Easily Shared

With visual content in place, it can be easily shared across different social medias platforms such as Facebook and Instagram hence more consumer views. With photographic content, creation of a community online can make it easy to sell your products. Social networks and social advertising promote growth in consumer content trends.

Conclusion

Technological advancements have spurred the growth of ecommerce photography, making it easily accessible to business owners. Mobile technology has done a lot in changing the face of ecommerce; you can browse different products using your mobile devices.

Google has also enabled internet users to search for more relevant product contents in a faster way. In the digital world today, transparency and authenticity have become critical to running successful businesses. You don�t just get your expectations met, but also enjoy exceptional experiences through online shopping.

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Welcome to this step by step tutorial in creating a knife vector icon in Adobe Illustrator. Whether you will be using this icon for web design, or even printed materials such as catalog prints, flyer printing, and posters, these vector graphics will always look crisp and sharp, simply because they are easily scalable. So just follow the steps below and even you as a beginner should easily discover how to create your own knife vector icon.

1. The first step to creating the knife is of course creating the basic knife shape. With a new document open, use the pen tool to draw your knife. Now, there are different types of knives, but for our purposes, we are going to use a classic kitchen knife shape. Create the shape by drawing three anchor points just like this shape.

2.With the basic shape ready, remove the black stroke, and add a light grey to grey gradient like so. Make sure that you adjust the angle of the gradient color so that the lighter side of the gradient is on the cutting side of the knife.

3. Now, duplicate the knife shape by pressing CTRL+C then pressing CTRL+Vwhile the knife shape is selected. Once duplicated, reposition it back over the original knife shape. Then use the Direct Selection tool(shortcut A) to extend the bottom-left anchor a little bit as you can see below.

4. Next, send this shape to the back by right-clicking on it and choosing the send to back option. Also change its gradient color to a grey and light grey gradient, coming from top to bottom. Just adjust the angle and color gradient as you can see below.

5.Next, draw two bent rectangles into the middle of your knife shape. Weare creating the shine of the knife here. Color them to shades of light grey (white slightly darker of course), and then add a gradient that goes left to right along the angle of their slope. Reduce their transparency to around 60% using the transparency panel.

6.Next, draw the part where the knife attaches to the handle. Again we are using the pen tool here. We used five anchor points here. Color it with a grey to dark grey color like so.

7.Next, you will want to draw the handle. This can be tricky with the pen tool, but you only need to use 5 anchor points as you see below. Make sure you add a black to dark grey color for this shape.

8. Using the ellipse tool, draw three small circles into the handle. Remember that you can hold down the SHIFT key as you drag the ellipse tool to make sure that the circles have constrained proportions creating a perfect circle. Color them a light grey and grey gradient. Make sure they do not have strokes, and they align perfectly across the handle.

9. Great! Now you have a nice kitchen knife icon to use for your various specialized designs.

10.To easily manipulate its orientation, group the whole thing together by right-clicking on the knife and selecting “Group” in the context menu.

11.Then, with the selection tool activated, hover your mouse near the selection box. When you see a curved arrow cursor, you can then rotate the knife at will to your desired angle.

12.You can then just easily put the knife into anything that it must cut, just like an orange. Here we have placed an ellipse circle shape, with orange gradient color. We just sent the orange circle to the front with the knife positioned at the back, extruding on top of the orange.

Great! Now you know how to create a nice Knife icon from scratch.

The post Creating your Very Own Knife Vector Icon in Illustrator appeared first on mameara.

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�

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The post Collection of useful illustrator tutorials #3 appeared first on mameara.

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The post 19 Photo Manipulation Tutorials for Photoshop #2 appeared first on mameara.

Step 01

Create new file with size 800*600 and select Pixels unit.

Step 02 Drawing draft

Select the Ellipse Tool and hit left click on the stage and set the width:76px and height:40px then click OK.

Step 03

Now show the Smart Guides by press Ctrl+U, and select the selection tool, then press Alt+Shift and select the circle and drag to the top about -105px, you will notice that showing rounded gray box and green lines that’s appear when you show the smart guides, now duplicate this circle 5 times with the following specifics.

Step 04

in this step we need to resize the circles, select the circle2 from the bottom and copy this circle (Ctrl+C) then paste in place (Ctrl+F) then open the Transform Pallet (Window>Transform) and click on the (Constrain width and height proportions) and set the width:140px, do that with the circle5� and circle6 with the specifics shows here:

Step 05

Select first 4 circles from bottom, duplicate them (Ctrl+C) and paste in place (Ctrl+F) and move them to the bottom about 3 pixels, then hit right click Arrange > Send to Back to send them behind all the objects.

Step 06

Draw a Rectangle in bottom with width:31 and height:110px, then select the Pen Tool and add point on the bottom center of the rectangle. then select the direct selection tool and select this point and move it to bottom about 10px, the draw another rectangle with width:7px and height:120px.

Step 07

Duplicate rectangle and resize it as showing here:

Step 08

Duplicate the same shapes to the top, and then resize them by selection tools, then by the direct selection tool close the point to the circle.

Step 09

Draw a rectangle between the top small circles with 3px width, the scale and rotate the top circle as showing here:

Step 10 coloring

Select first circle from the bottom the lower one, and click on the gradient icon then click on the stroke and click on none icon, then select the gradient tool and set the specifications as following:

Step 11

now select all the lower circles and select the Eye dropper tool then click on the colored circle, to apply the same gradient to all selected circles.

Step 12

This time we want to color the upper circles, select the upper circle from the bottom then the Eye dropper tool the click on the lower circle, then select the Gradient tool and hover the cursor to the right Point that will show the rotation icon click and hold the left click and drag to the bottom to rotate the gradient.

Step 13

Do the same with upper circles.

Step 14

now apply the gradient to the rectangles below.

Step 15

Group the bottom part rectangles and circles by select them and press Ctrl+G, and set them behind all the object Press Shift+Ctrl+[ or right click Arrange>Send to back

Step 16

Apply the gradient to the upper rectangles, select the small rectangle and pick the Eye Dropper tool then click on the below small rectangle, do the same with larger rectangle.

Step17

We need to create a mask to hide the bottom part of the upper rectangles, so duplicate the circle by select it and Ctrl+C + Ctrl+F then move it to the right, the select the top point and by the Direct selection tool and hit delete key, then select the Pen tool and points to complete the mask.

Step 18

Move� back the mask to the circle, then group the upper rectangles Ctrl+G then select this rectangles and the mask and hit Ctrl+7 to make the mask on the rectangles.

Step19

Select the tow circles that above the rectangles and click right click Arrange > Bring to front.

Step 20

Select the top small rectangle and select Eye dropper tool, then click on the bottom rectangle, do the same with the larger rectangle, then by the Selection tool select the upper part and hit Shift+Ctrl+] to move it up all the parts.

Step 21

Set the Gradient as showing on this image

Step 22

1- By the selection tool select the circle and click Ctrl+C and Ctrl+F then move the duplicated circle to the right 2- as point1 but move it to top 3- By direct selection tool select the upper points 4- hit delete to remove this point 5- Select Pen tool and connect between the points. 6- select the gradient tool and hit shift and click from the right to the lift.

Step 23

By selection tool just move back the shape, and select the gradient tool and color the shape as the following:

Step 24

Select Pen tool and hold on the shape point will appear the pen tool with minus icon, click on the point to remove it. then select the direct selection toll and move the handle to the anchor,� do that to the top anchor and the bottom.

Step 25

Select the Gradient tool and click from the bottom and keep pressing on shift key drag to the top and release the lift key then the shift key. open the transparency pallet window>Transparency, then put the Opacity 80%.

Step 26

Same we did in step22!

Step 27

Move the shape back by the selection tool, and send it above the object Shift+Ctrl+] or right click Arrange>Bring to Front

Step 28

Apply the gradient as below and make the Opacity:20%.

Step 28

Keep selecting the glossy then click Ctrl+C and Ctrl+F and resize the duplicated shape, then by the direct selection tool select the bottom point by click and hold shift key when you select all the bottom anchors move by the down arrow key.

Step 29

Before you move the top point, select the upper part and then group them Ctrl+G and send them above the all the objects Shift+Ctrl+], then select the top points and move them to top keep them hidden under the top part.

Step 30

By selection tool select the gloss part and lock the Ctrl+2 to unlock Ctrl+Alt+2, then select the Blue part, maybe you select the mask layer that we create in Step18 hold shift and click on it to release it.

Step 31

Group the blue parts Ctrl+G, then resize it to as the small gloss part, then by direct selection tool select the left anchors and move to up and top center anchor and move to down.

Step 32

Create Rounded rectangle as below and make the Opacity50% then from Effect>Blue>Gaussian Blur set the Radios value 2Px and hit OK.

Step 33

1- By line segment tool draw line with width 10px 2- select the selection tool and hit Enter or Double click on the selection tool to show the move menu, set the Vertical: 3px and Press Copy button 3- rezise the width of the duplicated line to 3px

Step 34

4- Keep selecting the line and hit Enter and set the Vertical: 3px. 5- then hit Ctrl+D two time.

Step 35

6- Group the lines Ctrl+G. 7- Hit enter and set the Vertical: 15px and press copy button, then Ctrl+D 11 times, and group all the duplicated and move it to the Syringe icon.

Final

Learn how you can find the perfect collaborator for graphic designers.

Click here to download the source file

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Click here to see the full size

Required Files: Weathered Texture – Dol Guldur texture – kilogram font

Lets Start 3D Text Tutorial with Adobe Illustrator

Step01

Create a new document in adobe illustrator, use the font kilogram and type “Graphic Design”, and keep every word in a single line, play with the font size and spaces to make it look like a rectangle, or follow the following settings.

Step 02

Select the text by the Selection Tool and press right click on the mouse, from the listed menu select create an outline, keep selecting the text and choose from the menu Filters>>3D>>Extrude & Bevel and set the following settings:

Step 03

Select the 3D Objects and choose Object >> Expand Appearance from the menu.

Step 04

Now Ungroup the 3D objects by hit Ctrl+Shift+G many times on the keyboard to ungroup every part, double click on the Magic Wand Tool to open the magic wand pallet and set the value of the Tolerance “0” by the magic wand tool select the upper part, and group it Ctrl+G and move it up then select below parts and group them.

Step 05 – Photoshop

Create a new document with size 1024*700.

Step 06

load the texture “Weathered Texture” and re-size it to fit the file size and make the Fill opacity 65%, and? rename the layer to BG.

Step 07

load the texture “Dol Guldur texture ” also re-size to fit all the file size and make the Fill opacity 40% and the blend mode: Color Burn, and rename the layer to BG02

Step 08

Drag the 3d text from Illustrator to Photoshop, and keep in mind drag the upper part by itself and the below part by itself. and place them as Vector Smart Object, now select the two layers and re-size them to any size you like to work on,

Step 09

Close these two shapes to each other and rename the lighter shape layer to Upper Part and the darker shape layer Below Part.

Step 10

Duplicate the BG02 and clear the layer style by setting the Fill Opacity 100% and the blend mode: normal, also decrease the size of about 60%, and move it to above of Upper part? layer then press Ctrl + left click on the Upper part layer to make the selection.

Step 11

Select the BG02 copy and click on the Layer mask? on the layers pallet, also hide the Upper part layer.

Step 12

Repeat the previous? step on the Below part layer, but here we need to add some layer styles select the layer BG copy3 and select Layer>> Layer style>> Drop shadow.

Select the Gradient Overlay set the below settings and click on the gradient to open the Gradient Editor.

Step 13

Create a new layer and fill it with black color and the opacity 60%, and select the Erase tool with size 700px and Opacity 30%, then start to erase from the center of the black layer.

Step 14

Duplicate the Upper part layer and show it, then make the fill opacity 0% and add color overlay from layer>> layer style>> Color overlay, and set the color Black and the opacity 60%, now keep selecting the duplicated layer and hit Ctrl + T to transform the layer.

Step 15

Duplicate the Upper part again and follow the previous step and change the opacity on the color overlay to 30%, and apply the Gaussian Blur and set the radios 2px.

Final

I hope you find this 3D text tutorial useful and help you learn new tips and tricks.

3D Grunge Text

1 file(s) 8.36 MB

Download

The post 3D Text Tutorial With Illustrator and Photoshop appeared first on mameara.

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