One of the great things about graphic design is that it has brought to life elements that many considered to be unimportant. Package design is one example of this. Whether you are making a big purchase like a cell phone, or buying something more minor, like a t-shirt, both will be encased in a neatly designed package. These days packages are generally designed to include the company�s logo, name and sometimes other information like contact number or email address.
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Given the very nature of my job, I go through dozens of logo designs every day, the things I see too much of are derivative and overused logos. Upon further investigation and discussions with other designers, I�ve learned that generally people confuse the two terms. Many designers and project holders think the two terms are one in the same. They are not.
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Every profession has its own set of rules and graphic design is no different. It is an ever evolving field, however the basics remain the same. We have stressed the importance of following a few essential rules time and time again. New designers (specifically) cannot do without these and avoiding basic rules can lead to an untimely death of your career.
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Yellow is a warm and happy color. It invokes the feelings of optimism, cheerfulness and even caution. While sparingly used in logos, this color adorns many web designs. Now businesses no longer shy away from using bright shades of yellow on their website.
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Being creative is a must-have attribute for any graphic designer that strives to survive in this field. It won�t matter how exceptional they are with graphic design tools if they lack the ability to be creative. Mediocre designs just won�t do in today�s competitive market!
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Building a brand can be compared to building muscle; both develop slowly and over time even with a strategic approach. If there is no plan, both will produce discouraging results. Building a brand is not easy and some get it wrong right from the start. Let�s focus on how to do it right, from the beginning.
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Web design in many ways is very similar to fashion design. One new trend can revolutionize everything, only to be replaced by another one a few years down the road. Web design has evolved by leaps and bounds over the last decade but one thing that had always stayed the same is fonts and typography, until recently. With the adoption of the @font-fact CSS rule and improved browser support, there are now over 50,000 different types of fonts available to designers, all of whom work in all major search browsers including Internet Explorer. This has brought font styles and typography in a new light.
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It is so important for designers to have an online portfolio in today�s marketing. When seeking for new jobs, it�s an easy way to prove to potential clients why they should hire you over other candidates.
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All graphic designers have one thing in common � in order to gain insight on tackling a design project, they often resort to books. These books are guides and how-to manuals, guiding designers in their daily work. For many, these books are worth their weight in gold.
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