The term Guerrilla Marketing was originally coined and defined by Jay Conrad Levinson in his book Guerrilla Marketing. Derived from Guerrilla Warfare, a term describing the unconventional battle between small, loosely trained combatants and large armies, Guerrilla Marketing is all about the “unconventional”.

Yes, there is TV and Print, even Direct Mail but all those are expected forms of promotion and therefore conventional. Guerrilla Marketing, tries to meet us (consumers) at unconventional places and take advantage of the surprise associated with such a meeting. In some respect, Guerrilla Marketing should have been the tactic of low budget clients since it can cost less to produce and place. But, in recent years Guerrilla Marketing was taken over by big brands making it more conventional but much more creative. You see, big brands have a lot more money to deliver Guerrilla Marketing stunts and creative product wins big time.

The digital age has added another layer of creativity to Guerrilla Marketing with Youtube being a great place to show off some of those unconventional stunts. At the bottom of this post you’ll find one example and stay tuned in a future post we will feature more of that work.

So here now, some great Guerrilla Marketing work from around the world.

KitKat Branch Ad

8f21b7e0f8119132eec4ee2089bcc0d3 - 15 Examples of Creative Guerilla Marketing for Inspiration

Feed South Africa Campaign

feed sa - 15 Examples of Creative Guerilla Marketing for Inspiration

What We See When You Smoke Campaign

11 guerrilla ad - 15 Examples of Creative Guerilla Marketing for Inspiration

Auckland Pedestrian Safety – Don’t Step into Danger

By Agency: Ogilvy New Zealand

36 guerrilla ad - 15 Examples of Creative Guerilla Marketing for Inspiration

9498 640 - 15 Examples of Creative Guerilla Marketing for Inspiration

Conveyor Belt Advertising: Campaign for Casinò di Venezia

By Italian advertising agency Admcom

17 guerrilla ad - 15 Examples of Creative Guerilla Marketing for Inspiration

 FIFA Soccer

31 guerrilla ad - 15 Examples of Creative Guerilla Marketing for Inspiration

 Adidas Soccer Tunnel

15 guerrilla ad - 15 Examples of Creative Guerilla Marketing for Inspiration

Mini Cooper Holiday Present

28 guerrilla ad - 15 Examples of Creative Guerilla Marketing for Inspiration

McDonalds

08 guerrilla ad - 15 Examples of Creative Guerilla Marketing for Inspiration

Ikea Staircase Drawers
By LOWE & PARTNERS KUALA LUMPUR, MALAYSIA

40 guerrilla ad - 15 Examples of Creative Guerilla Marketing for Inspiration

117671 - 15 Examples of Creative Guerilla Marketing for Inspiration

ACAT – Anti Torture Bus Campaign

35 guerrilla ad - 15 Examples of Creative Guerilla Marketing for Inspiration

More Anti Torture Work

adoholik creative funny print outdoor guerilla viral tvc ads advertisements commercials from india world c2bb public awareness 1264757054869 e1264763798634 - 15 Examples of Creative Guerilla Marketing for Inspiration

adoholik creative funny print outdoor guerilla viral tvc ads advertisements commercials from india world c2bb public awareness 1264756595070 - 15 Examples of Creative Guerilla Marketing for Inspiration

Copenhagen Zoo

02 guerrilla ad - 15 Examples of Creative Guerilla Marketing for Inspiration

Cingular – Dropped Calls

Billboard Cingular Hate Dropped Calls - 15 Examples of Creative Guerilla Marketing for Inspiration

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    Hello, my name is Mahmoud Ameara the owner and founder of mameara.com it is a blog that I share web and graphic design, resources tutorials, and freebies.

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