For many eCommerce stores, incorporating AdSense ads can significantly increase revenue and traffic both to the site and to complimentary services. The changes in Panda have caused some significant problems with certain traffic generating strategies, but Google AdSense remains one of the best forms for advertising your eCommerce store. However, if you want to get your money’s worth out of your ads, you will want to remember the following things.
Use Action Verbs
Passive voice not only takes up more space, it distracts your readers and makes it less likely that they will click through to see what the ad is about. Active verbs get active responses. Take the time to figure out which action verbs capture the mood of what you’re trying to sell. Every single ad should have one big idea. That big idea needs to come with a main emotion. This will help you to find the right verbs. You can then use these to create movement and convince viewers to become customers as they click on the ads.
Avoid Clichs
Clichs are phrases that were once catchy but that have been used so many times that they no longer have the same potent meaning. You need to avoid them. Your potential viewers won’t take you as seriously because they won’t pay as much attention to the ads. You can do a great deal to increase conversion rate when you use specific and precise phrases that capture the meaning of the original clich without using the clich itself. It also makes you look more original, and that makes people want to know more.
Focus on Individual Target Groups Rather Than Appealing to Everyone
Make sure that you don’t fall into the common trap of trying to be all things to all people within a single AdWords campaign. It may seem like a great way to save money, but you will get a better return on your investment if you actually create separate ads for the different target groups. Advertising works best when focused.
Strictly Scrutinize Your Responses
If you’re watching your business’s bottom line, you know how important it is to watch the conversion rates and input that you get. Lay out the standards that you want in advance. You need to strictly scrutinize the conversion rates and input to see what works and what doesn’t. See every penny that you invest in those AdSense campaigns as providing you either with sales or insight into what makes your campaigns work better. You may find it helpful to break it down into a simple spreadsheet so that you can quickly and easily sort through the results.
When it comes to improving your AdSense campaigns, it all revolves around precision. You need to make sure that you use active voice rather than passive voice. You must also avoid clichs. Be creative, and make your work stand out. Be sure to focus on individual target groups instead of trying to appeal to everyone, and when you send out those campaigns, make sure that you scrutinize your responses to see how you can improve.
