Despite what others might have you believe, direct mail with creative envelope design is a highly cost-effective way to reach potential clients. Its a more personal and emotional form of communication than an email or web banner. A report from the Direct Marketing Association found that direct mail responses are between 10 and 30 times higher than digital marketing. In another study, 60% of respondents said that direct mail made more lasting impression that was easier to recall.
But direct mails advantages cant do all the work for you. If you want your marketing collateral to stand out, you cant just stuff your materials into a blank envelope, write an address on it and send it off. Youll need a great-looking envelope design if you want to represent your brand in a professional way. That can be a challenge when prospects receive tons of mail every week.
You dont need to use neon colors to grab a recipients attention. Since most mail comes in a standard envelope, you dont need to do much to stand out. A subtle touch like an embossed logo, a foil stamp, or an unusual die cut is often enough. Try to find a strong central element to build your design around; its better to do one thing well than a lot of different things poorly.
When creating an envelope design, its important to keep several other qualities in mind. A great design is simple enough to be easily understood, but not so busy that it overwhelms and confuses the viewer. You should also avoid chasing trends; try to make your design timelessly relevant and evergreen so that you can use it for a long period of time.
Having trouble coming up with the perfect envelope idea? No worries. Weve collected these beautiful and creative designs to help inspire you.